Business Development


  • Formulating market entry and commercialization strategies
  • Identifying and evaluating alliances, joint venture partnerships, and strategic vendor relationships necessary to access new markets
  • Creating win-win negotiating strategies and tactics that make partner boundaries seamless to customers



  • Assessing marketplace context in terms of identifying opportunities and strengths to leverage, and weaknesses and challenges to remedy
  • Prioritizing business goals and objectives
  • Defining an integrated set of operational and functional initiatives and risk mitigation tactics necessary to achieve business goals

Marketing & Performance Improvement


  • Aligning the marketing and CEO agenda
  • Clarifying customer needs
  • Developing an integrated set of marketing
  • Defining and measuring outcomes